The main goal of retail businesses is to get as many sales as possible and increase the number of customers as the business grows. However, this is not an easy task but with some creativity, you can increase the sales in no time. So, with no further ado, let us look at the 8 simple ways you can boost the sales and optimize your store to its full potential.
1. Advertise More
An advertisement has always been one of the marketing tools used by retail owners. However, you find retailers cutting down on marketing especially during slower sales periods. That is a mistake, due to competition and fewer customers this should be the best time to advertise more. Even if you are short on money and aren’t able to invest in the big advertisements such as billboards and TV, you can consider newspaper ads as well as weekly magazines. Online platforms such as Facebook, Twitter or Instagrams are also a great way to reach out to customers.
2. Create Your Own Holiday
Everyone loves holidays but most retailers only use National holidays or the Christmas season to give their customers some discounts. However, to bring in more sales, why don’t you create your own holiday? Consider the fun things that your store sells as well as your target and make a holiday around it.
3. Have Strong In-Store Visuals
It’s obvious that people love to buy appealing products. That is why it is important to have a strong in-store visual. But how do you achieve this? There are some general guidelines you can follow:
- Make your displays multidimensional: You can concentrate on color, height, depth whenever possible to ensure the display looks more appealing to the eyes.
- Make the products useful or interactive: To keep the customer’s eyes on your products, make sure the products are in use or allow the shoppers to try them out.
- Keep the store neat and tidy: An organized space does not just look neat but it also enables the shoppers to know what they need faster, therefore, making the buying experience more pleasant.
- Display your best products on the front and center: It is wise you display your best products at the store entrance and center regardless of the price.
4. Update Your Visual Elements Regularly
Having an amazing visual store is not enough, to continue driving traffic and sales up you need to keep your visual fresh. This simply means updating the store regularly to keep with the latest trends and seasons. In other words, mark special occasions and shopping dates on your calendar and plan ahead of time on what to do.
For example, what will tour store look like at Independence Day, Mother’s Day, or even the holiday season? Plan out what will be on the window display that will compel the shoppers to get into the store. Lastly, don’t forget to put up big signs on the entrance of the store, or post on your website as well as other platforms reminding the customers of your special offers on those occasions.
5. Get Rid of the Wait Line
We all dread long waits, that’s why it is important to minimize the checkout time to avoid losing customers. Did you know that Americans are known to leave the checkout line after eight minutes? What about British? Well, they get tired and leave the store within six minutes of minutes. That is disturbing right, especially when you calculate how much you lose.
So, in order to prevent the shoppers from leaving, you need to get rid of the waiting line by first of all keeping your store well-staffed particularly in busy seasons. Secondly, have enough registers to handle the rush. If you don’t have any registers, you can also use an iPad. The iPad POS system will enable you to speed up the checkout process thus increasing your sales.
6. Organize Your Own Event
There will always be off-peak periods once in a year. However, this is the right time to partner with a local charity and organize an event. You can choose one weekend and offer the store as a drop off point for certain products. Give out a discount for any product bought from your store or for anyone who drops the required products at your store. For example, the shoppers can get a 25% discount for any product bought or dropped off at the store. This move will not only increase your sales but you get to do a good deed at the same time.
7. Take Advantage of Social Media
There is nothing efficient than using social media to reach more customers. Nevertheless, this can only happen if you take advantage of these platforms by being extremely active. Shoppers are always interested in knowing the latest products and the only way to reach out to them is to have a steady stream of activity online. Therefore, always use social media platforms to not only stay ahead of the competition but also to make regular sales.
8. Make Sure the Products are On-Point
A winning product will help you win more sales every time. So, to accomplish this, stay on top of your inventory to make sure you are stocking the right products at the right time. That means you need to keep a close eye on your inventory data which is possible by using the latest tracking software available in the market. With this software, you will have a clear idea of what is selling and specifically the products making more money. This will definitely enable you to know which products to stock when running promotions or during the holiday seasons.
All right, we are done with the 8 simple ways to increase retail sales. That said our hope is that you will use the pointers to help out your store to make more sales on peak or off-peak seasons. Use the simple ways and you are bound to see positive results in sales and the overall store.